Celia Gaertig studies the psychology of consumer behavior and decision making. Much of her work focuses on understanding how consumers make judgments and decisions in situations that involve uncertainty. Her research answers such questions as whether consumers inherently dislike uncertain advice, how they combine multiple pieces of uncertain advice, and when and why uncertain price promotions are effective.
Her research has been published in Psychological Science and is under review at Management Science, the Journal of Experimental Social Psychology, and Proceedings of the National Academy of Sciences.
Gaertig earned a PhD from the Wharton School at the University of Pennsylvania, as well as a BS in psychology from the University of Freiburg and a BA in business from DHBW Karlsruhe, both in Germany. At Chicago Booth, she is a Beatrice Foods Co. Faculty Scholar.
Photo credit: John Zich