Andreas Kraft is interested in the consequences of economic frictions (e.g., bounded rationality or informational) across various settings and their effect on marketing actions. His research combines analytical economic models with various empirical tools.
Originally from Vienna, Austria, Kraft received a full scholarship to play wheelchair basketball at the University of Texas at Arlington. While there, he was honored with the Fred Moore Assistant Instructor Award for Teaching Excellence, awarded to the top two assistant instructors in the business school. His research has earned him invitations to speak at the Marketing Science Conference, Behavioral Industrial Organization and Marketing Symposium, and Marketing Dynamics Conference.
Kraft earned a BBA in finance and an MA in economics from the University of Texas at Arlington. He received a PhD in quantitative marketing from the University of Texas at Austin.