Alexander Todorov studies how people perceive, evaluate, and make sense of the social world. His research uses multiple methods, from behavioral experiments to the building of computational models.
Todorov’s research has appeared in a variety of publications, including Science, Nature Human Behavior, Proceedings of the National Academy of Sciences, Psychological Science, and Journal of Neuroscience. Media coverage of his research has appeared internationally, including PBS, NBC’s Today, NPR, The New York Times, and The Wall Street Journal. He has been awarded a SAGE Young Scholar Award from the Foundation for Personality and Social Psychology, a Guggenheim Fellowship from the John Simon Guggenheim Memorial Foundation, and, most recently, a Career Trajectory Award from the Society of Experimental Social Psychology. He is the author of Face Value: The Irresistible Influence of First Impressions (Princeton University Press, 2017).
Todorov earned a PhD from New York University. Additionally, he holds an MA from the New School for Social Research and a BA from Sofia University “St. Kliment Ohridski,” in Sofia, Bulgaria. He was also a visiting researcher in the Department of Experimental Psychology at Oxford University. Most recently, he was a professor in the Department of Psychology at Princeton University.
Photo credit: Sameer Khan