The Charles H. Kellstadt Professor
Sanjog Misra’s research focuses on the use of structural econometric methods to study consumer and firm decisions. In particular, his research involves building data-driven models aimed at understanding how consumers make choices and investigating firm decisions pertaining to pricing, distribution, and sales force management issues. He is also interested in the development of statistical and econometric approaches to deal with complex models calibrated on large-scale marketing data, and the use of such models in enhancing strategic decisions.
He currently serves as co-editor of Quantitative Marketing and Economics. He has also served as an associate editor of Marketing, Quantitative Marketing and Economics, and the International Journal of Research in Marketing, as well as for special issues of Management Science and the Journal of Marketing Research.
Misra was formerly a professor at the UCLA Anderson School of Management and the Simon Business School at the University of Rochester. He earned an MA in statistics and a PhD in management from the State University of New York at Buffalo.